To change something, first you must measure it. Governments and their various agencies such as Suicide Prevention, Drowning, Water Safety, Road Safety, and other citizen safety groups must measure what is happening within their area of responsibility so as to make data driven decisions about how to prevent further incidents.
It is also important to work with the media to take advantage of the safety message they can promote for you at no cost. When a high profile incident occurs, and media enquires begin, it's important to be able to query your data in realtime to give relevant statistics and information that may be included in the press. How many drowned on that river in the last year? Which county has the highest suicide rate? What time of day is the most dangerous for fatal road accidents?
No campaign should be funded without the statistics and hard data showing where the main needs are based on demographics, geography, and distribution across date and time. Collecting this data from across an national or regional geography can be difficult.
If you operate a funding scheme for teams, it can be very difficult to collate statistics from multiple sources in a central location. Statistics often arrive months later, and realtime data is never available. It's important for organizations to improve their data collection methods in a standardized intuitive format.
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